Client: WatchExpo
Industry: Pre-owned Luxury Watches
Goals:
- acquire new customers through search engine optimization
- strengthen brand with broad keywords
- customer retention from email marketing
- google product optimization for various Patek Philippe watch models
Strategy:
- optimize for product specific keywords such as “Patek Philippe 5109 P”
- optimize for broad keywords as “High end watches” and “used luxury watches”
- manage and monitor PPC Campaigns to meet budgets and ROI
- Email marketing with segmentation
Accomplishments:
- Optimized for highly competitive keywords(over 20 million results) as “High End Watches”, “Used Luxury Watches"
- Increased traffic by 60% after 6 months of SEO