Client: Hollywood Bachelorette
Industry: Party Bus / Social Event Planning
Goals:
- Focus on the internet as the main sales and marketing resource
- Increase local brand exposure targeting users in the Southern California area
Strategy:
- Utilize Social Media such as Facebook
- Link building to improve search engine rankings for targeted keywords
- Web design catered towards the female demographic
- Implementation of content management system for blogs and additional Hollywood venues
- PPC strategy to gather information on relevant keywords
Accomplishments:
- First page results for “bachelorette parties in Hollywood” , "party buses in los angeles"
- Increased referring traffic from Social Media Optimization